Imagine you have loyal customers coming in but do you really, I mean really KNOW why they keep coming back?
Is it because of location, price, customer services, a particular stylist?
I have done a survey of my own clients and was amazed what drives them into my salons.
Have you done a survey to all your clients for a one week period. I challenge you to do this.
Why do I need to do that you ask yourself.
Imagine just for a minute you have being trying to keep customers coming in and are discounting because they may be complaining of costs in general and this is your way of fixing the problem. You can only market to your customers if you know what they want and then concentrate on using that knowledge to increase your sales.
What results have you had when you did your surveys?